The Journey : Podcast Edition

Testing Ideas : The Alignment Method


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Ever wish you could simulate the future to see if your idea has legs? That’s the core of The Alignment method—a collaborative exercise that imagines the world where your idea is the best option for the customer. Learn how to run it effectively with cross-functional teams, align leadership around strategic sparks, and avoid the pitfalls of groupthink. This one’s perfect for retreats, brainstorms, and early-stage product ideation.

Companion Post : https://6catalysts.substack.com/p/testing-ideas-the-alignment-method-new

The Journey is your builder’s reference library. Crack open the full archive here → https://6catalysts.substack.com/archive



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The Journey : Podcast EditionBy Paul Austin-Menear