For the past week, I have been testing two new ad sets inside of my Spotify Growth Campaign with Facebook ads. With both new ad sets, I opted to incorporate lookalike audience expansion as well as detailed targeting expansion. 

While I've had mixed results with these audience targeting features in the past, this time around, they were a hit. I even managed to pull off an accidental Discover Weekly push! 

This is an inside look at how I structured these new ad sets and how the results fared compared to the existing ad set that I've been using to grow my audience on Spotify. 

Watch the original video on my YouTube channel. 

Like this episode? Hit me up on Twitter (@tomdupreeiii) and let me know what you thought!