How does an organization successfully host an event that brings together the entire community not just year after year but decade after decade? Today, Rob talks with Liz Ballard Executive Director of the Texas Rose Festival, and Texas Rose Festival Board Member Bill Evans to discuss the 90th annual Texas Rose Festival in Tyler, Texas. The event highlights the Texas rose-growing industry and the Tyler Rose Museum, which is the largest public rose garden in the United States. Liz and Bill share their thoughts on how to create an engaged volunteer network, using your non-profit to support other non-profits, their unique board model that allows for stability and new ideas to flourish, the Queen's Coronation, and much more.