In this episode of Developers, we sit down with Troy Fulks, a true family man and accomplished entrepreneur with a story that exemplifies resilience, passion, and dedication. Troy’s journey began in Southern California with the founding of Aloha Landscaping, followed by a successful venture into the online shoe business with his wife in 1993. Now, as the co-owner of Texas Turf in Austin, Texas, he runs the number one turf installation company in the region alongside his three children.

Troy has refined the art of business growth while always prioritizing his family. With multiple successful business exits under his belt, Troy shares invaluable insights on the qualities needed for long-term success. He reveals the secrets behind Texas Turf’s massive growth—focusing on building through their customers and maintaining an exceptional level of service that has fueled their expansion. Whether you’re an aspiring entrepreneur or a seasoned business owner, this episode is packed with wisdom on balancing family, passion, and entrepreneurial ambition.

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