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Duncan Ferguson, VP of Commercial and Industrial Printing at Epson Europe, discusses market shifts and key trends driving product personalization. He highlights the role of digital technology, the impact of the COVID-19 pandemic, and the merging of fashion and sportswear in the customization and personalization trend. Duncan emphasizes the importance of quality and trust in garments, the democratization of design and manufacturing, and the need for localization and sustainability in the textile industry. He also discusses Epson's developments in printers and technologies for on-demand production, color management, and sustainable fashion.
By Debbie Mc5
22 ratings
Duncan Ferguson, VP of Commercial and Industrial Printing at Epson Europe, discusses market shifts and key trends driving product personalization. He highlights the role of digital technology, the impact of the COVID-19 pandemic, and the merging of fashion and sportswear in the customization and personalization trend. Duncan emphasizes the importance of quality and trust in garments, the democratization of design and manufacturing, and the need for localization and sustainability in the textile industry. He also discusses Epson's developments in printers and technologies for on-demand production, color management, and sustainable fashion.