Matteo Forte, Product Marketing Manager from MS and J.K Group, introduces the Color Pack solution for calibration, a colour management software that optimizes the management of machinery and inks. The software consists of three main pillars: an easier color match system, expanded colour gamut, and more rational consumption of colour. The textile industry struggles with colour management due to a mix of poor standards, outdated technology, and external software companies. Colour management is crucial because colour is the most visible output and represents a brand's signature. The current colour management process is time-consuming and inefficient, involving trial and error and manual adjustments. The Color Pack software aids operators in their role, improving productivity and capabilities. It allows for the choreography of colour across different machines and technologies, optimising costs and reducing ink consumption. The software also ensures consistent colour results over time and provides measurable data for cost control.