In this podcast, Debbie McKeegan interviews Michael Chramtchenko, Chief of Staff, Sales and Marketing at Fiery, discussing the company's innovative software solutions for the print industry, particularly in garment decoration. They explore the disruption caused by direct-to-film technologies, the importance of color management, and the future potential of automation and AI in print technology. The conversation highlights the challenges and opportunities in on-demand apparel production and the evolving landscape of the textile industry