In this podcast episode, Debbie McKeegan and Bobby Grauf discuss the rise of product personalisation in the printing industry and the software that enables on-demand customisation. They explore how consumer demand for personalised products has surged and how this trend is reshaping market opportunities and the software the print industry must invest in to meet expectations.

The conversation delves into the importance of technology in enhancing customer experiences and the role of AI in streamlining the personalisation process. Bobby shares insights on how businesses can leverage these trends to create unique offerings and improve customer satisfaction. The discussion also highlights the importance of optimising production and fulfillment processes to meet customer expectations in the evolving printing industry.