Boasting open rates that approach 100% and action rates nearly 20x higher than email, text message (SMS) marketing is a much more efficient way to communicate with highly-engaged customers and prospects.

Strict opt-in controls coupled with simple and effective opt-out mechanisms are currently keeping the medium from being watered down the way email has become.

In this episode of The Messengers podcast, Chris Searles and Rob Seifert of Searles Graphics discuss the success they’ve seen implementing text message marketing for their own clients. They go over what makes this service so much more successful than a traditional email list, some of the initial skepticism their clients had, and how the service ended up exceeding their expectations.