In this episode we discuss how texting patients can dramatically improve the patient recruitment and retention process in clinical trials. When discussing with sites their patient recruiting strategies, i have seen a remarkable spike in the amount of patients that respond and actually have conversations about the trial from texting them instead of calling and emailing. The idea is to meet the patients where they are, if they are more responsive via texting we as researchers go there. #patientrecruitment #ECRG#clinicaltrials

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