What happens when a startup founder goes from solving problems for homeowners… to reshaping the entire construction industry?

In this episode, AndrewStartups sits down with Stella Wu, the founder and CEO of Eano.com, a renovation-tech platform that’s raised over $20M while navigating the massive pivot from B2C to B2B.

Stella opens up about the real-world pain points in construction, how she hacked contractor acquisition through cold outreach, SMS, and content marketing — and why self-serve pricing and PR strategy became her startup’s biggest growth levers.

What You’ll Learn:

How Stella convinced contractors to join her platform in the early days

Why inbound marketing and self-serve pricing were game changers for Eano

Tactical outreach tips from Andrew: from cold calls to high-converting SMS campaigns

How to position your startup at conferences and in PR to drive credibility

Lessons from fundraising with a previous startup under your belt

How to test, iterate, and scale marketing with limited resources

Why deep audience understanding beats flashy tactics every time

About the Show:

Funded, Now What?! is the ultimate podcast for founders, entrepreneurs, and growth-focused leaders. Each week, we interview recently funded startup founders to uncover how they raised millions — and then give them tactical, hands-on advice on how to spend it wisely for maximum growth.

Follow the show at www.growthexpertz.com/podcast

About GrowthExpertz:

After scaling his third VC-backed exit in 2016, Andrew Lee Miller (@andrewstartups) launched GrowthExpertz, a Fractional Expert Consultancy helping early-stage startups scale without paying bloated full-time salaries.

With over a dozen 8–9 figure valuations, exits, and nearly 100 global success stories, GrowthExpertz specializes in helping startups dominate in marketing, product, hiring, operations, and more.

Learn how Andrew and his small but mighty team can help scale your company:
www.growthexpertz.com

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