Jess Lebow from uGen is our guest for week 18 and he is an absolute delight. Not only is he the Founder and Chief Design Architect at uGen, he is a marathoner and beer-brewer extraordinaire. Jess started his career at Wizards of the Coast and we talk about how it is simultaneously hard and rewarding  to work on an IP that has such a dedicated fan base, and Kaley shares her personal mantra, "Even Taylor Swift has critics..." Jess gives tips for creative leadership and we discuss why creativity needs parameters... also why Luke has pedestrian taste in beer.