In this episode, I attack a topic which really lends to my contrarian way of thinking, you don't have to sell your business!  While most people believe the american dream for business owners is to collect that big pot of gold at the end of the rainbow, that may not be the right route for you. The key is understanding as early as possible what your end goal is and follow your own path and don't give in to what everyone else says you should do.  Selling your business is a very difficult and emotional process that can cause a lot of unrest and pain. Is it worth it?  That's up to you to decide!