Gestalt! There, we said it. As used by our guest on Episode 30 of TGJ, Dave Pinnington. As founder of Markify.io Dave is on a mission to fix the broken world of marketing by helping businesses and brands understand what of their content works. You'd be surprised to know how few know anything about anything. We touch on behavioural economics, the art of benchmarking and a whole lot more. Feel free to get stuck in and finish up hugely contented.