"If only this shopping list was a magic list that told me everything in order."
Entrepreneur Will Broome believes he has the perfect riposte to this dilemma with his new app Ubamarket.
Dubbed ‘the smart shopping list’, the app, which has been four years’ in the making, claims to solve some of the biggest issues consumers complain about when trudging through the supermarket for groceries, and provides a number of enticing commercial benefits to retailers too.
Speaking to Jason on the cusp of Ubamarket’s launch, Will described how the inspiration came like a bolt of lighting in the middle of a humdrum visit to his local supermarket.
"About five years ago I get back from work and my wife would text me a shopping list," he explained. "I’d go into the store and I’d have this long shopping list on my phone and I’d be knackered anyway. I’d go in like a typical bloke, I was going from aisle 6 to aisle 9 to aisle 4 back to aisle 6 again."
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