In this episode of The Gearhead Project, Chris Rhoad and I talk about when, where, why, and how his automotive and professional interests merged, the realities of being your own boss, and see if we can’t break it all down into something that maybe—just maybe—you could see yourself doing.

Put another way, this is a conversation with a guy who realized he could make more money doing what he did for a living on his own, he could make a good living helping other gearheads do gearhead shit, and his podcast is a fantastic peek behind the curtain at some of the performance aftermarket brands we’ve come to know and love over the past decade.

Chris Rhoad founded Studio Rhoad. You can find him at StudioRhoad.com