Nick Vehr meets with Cincinnati’s favorite and world-famous director, Thane Maynard, to discuss the brand promise of the Cincinnati Zoo, the power of social media and the magic of Fiona the Hippo.

Thane Maynard and the Cincinnati Zoo & Botanical Garden

We believe a brand is a promise. A strong brand establishes an expectation of a consumer experience and delivers against it. There are few places where this is more evident than in Cincinnati, the branding capital of the world. In this podcast, Nick Vehr holds conversation with leaders who develop, manage and protect the brands we know and love to discuss how each of them are fulfilling their brand’s own unique promise.

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Thane Maynard and the Cincinnati Zoo & Botanical Garden

Thane Maynard and the Cincinnati Zoo & Botanical Garden