Ian Felton orchestrated a few things that have had a lasting impression on UK snowboard culture. From Kaos Mountain Wear, to Kaos The Movie, his work with the British Snowboard Association and the World Snowboard Federation, to running commentary for the BBC at the Olympics.

I think Ian realised that Doing It Yourself was the way it was going to have to go, he saw that the ski industry (certainly the UK ski industry) weren't that interested in snowboarding and so to create something, he'd DIY it.

Developing a UK brand at the time must have seemed like lunacy, but he had roots in skateboarding and saw the potential of this fledgling sport and put himself into it, but not to be in the spotlight, but to build a team and allow them to do their thing too. There was certainly a humour in it and a certain Britishness, and a strong DIY ethos.

Sadly KAOS didn't make it, although I'm holding out for a limited run of purple dressing gowns, as Ian said, it shone bright for a short time.

He returned to snowboarding this year with his family, and the light seems to have been reignited, and plans afoot for a gathering in the mountains in the future...

You can watch Kaos The Movie here: https://youtu.be/tlMmfAfGqC8?si=clsryqszsaBLNnb1

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