“This doesn’t read as cheeky or kind. There’s still time to pull it down.”

That was a comment from a recent post. It racked up twenty-seven reactions. A thread of replies debating whether I’d crossed a line.

I kept asking the person questions, they kept coming back and bopping me over the head with their moral compass.

More people jumped into the fray. The post stayed up and performed beautifully.

The person telling me to delete it did more for my reach that week than any social strategy ever could.

Here’s a little secret about building a presence online:

The people demanding you tone it down are the same people making sure your content spreads.

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This was one of my favorite episodes in a while. I think you'll see why. :)

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