Today's Guest; Dave Palmer of Palmer Ace Hardware in River Edge, NJ. Dave talks about the historical site that his family has owned since the late 20's that is now known as Ace Hardware, River Edge and Oradell's go to spot for home projects. Dave gives us insight to the birth of Ace Hardware, its roots in military heroism, and the ins and outs of branding and marketing America's Largest hardware chain. Dave also talks about his love of surfing and grilling, and raves about Ace's featured grilling products and the well known "Big Green Egg". Check out the helpful hardware folks at 940 Kinderkamack Road. Don't forget to mention this podcast and get a free knife sharpening from the date of this video premiere to the end of July!