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Thank You Slack: Seven Years From Employee #9 to a Global Company
James Sherrett reflects on leaving Slack on June 5, 2020, exactly seven years after joining as the ninth employee, during which Slack grew from $0 revenue and eight employees to over 2,200 employees in 16 offices and nearly $1B in revenue as a NYSE-listed company. He recounts early marketing and positioning work (“Be less busy”), the 2013 invite launch that drew 8,000 signups in 24 hours, early customer development and support, and the shift into account management and the 2014 paid launch with credits, invoicing, and the “Fair Billing Policy.” He describes building teams, opening Slack’s EMEA office in Dublin in 2015, and later leading Executive Briefing Centres and Innovation Tours. He leaves to prioritize the rest of his life, pursuing advisory work, writing, personal projects, and volunteering.
00:00 A farewell to Slack
02:06 Why I had to leave
04:22 Thank You, Slack letter
05:36 Joining as marketer
06:49 Positioning Be less busy
07:55 Launch day signups
09:00 Customer feedback loop
14:00 Saying No Nicely
17:35 Account Management begins
17:55 Paid launch and billing
20:35 Offsite, swag and scale
22:44 Enterprise sales emerges
25:00 Building the Dublin office
28:54 Culture and hiring in EMEA
32:39 Scaling EMEA sales
34:35 Executive Briefing Centers
35:52 Innovation Tours program
38:35 Gratitude and next chapter
41:35 Final reflections and farewell
By James SherrettThank You Slack: Seven Years From Employee #9 to a Global Company
James Sherrett reflects on leaving Slack on June 5, 2020, exactly seven years after joining as the ninth employee, during which Slack grew from $0 revenue and eight employees to over 2,200 employees in 16 offices and nearly $1B in revenue as a NYSE-listed company. He recounts early marketing and positioning work (“Be less busy”), the 2013 invite launch that drew 8,000 signups in 24 hours, early customer development and support, and the shift into account management and the 2014 paid launch with credits, invoicing, and the “Fair Billing Policy.” He describes building teams, opening Slack’s EMEA office in Dublin in 2015, and later leading Executive Briefing Centres and Innovation Tours. He leaves to prioritize the rest of his life, pursuing advisory work, writing, personal projects, and volunteering.
00:00 A farewell to Slack
02:06 Why I had to leave
04:22 Thank You, Slack letter
05:36 Joining as marketer
06:49 Positioning Be less busy
07:55 Launch day signups
09:00 Customer feedback loop
14:00 Saying No Nicely
17:35 Account Management begins
17:55 Paid launch and billing
20:35 Offsite, swag and scale
22:44 Enterprise sales emerges
25:00 Building the Dublin office
28:54 Culture and hiring in EMEA
32:39 Scaling EMEA sales
34:35 Executive Briefing Centers
35:52 Innovation Tours program
38:35 Gratitude and next chapter
41:35 Final reflections and farewell