<p>Marketers love making fun of CRM nowadays, and we think the benefits are often overlooked.  We discussed all things CRM with John Cheney, CEO of WorkBooks CRM. He told us all the ways we could use CRM to improve customer engagement, productivity, and deal with Covid correctly and efficiently.</p>

Marketers love making fun of CRM nowadays, and we think the benefits are often overlooked. We discussed all things CRM with John Cheney, CEO of WorkBooks CRM. He told us all the ways we could use CRM to improve customer engagement, productivity, and deal with Covid correctly and efficiently.

<p>Marketers love making fun of CRM nowadays, and we think the benefits are often overlooked. &nbsp;We discussed all things CRM with John Cheney, CEO of WorkBooks CRM. He told us all the ways we could use CRM to improve customer engagement, productivity, and deal with Covid correctly and efficiently.</p>

That CRM Episode

The podcast for marketers by marketers. Exploring strategies, tactics and techniques to grow your B2B business. With special guests and industry experts joining to discuss all manner of marketing topics and chat about new trends, tips, and tactics in the marketing space.

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That CRM Episode

That CRM Episode