In this episode, we have Anjali Sosale, Partner at WaterBridge Ventures, chatting with Rajiv Kumaar, CEO of Adster, and Ketan Chandak, CPO of Adster.

Adster focuses on helping mobile app & web publishers monetize better through hyperscaling their revenue from Ads. With over 2 decades of experience in building Ad Tech platforms, the Adster founding team has a unique understanding of challenges faced by publishers.

Rajiv has previously worked in product management roles across Vizury, Truecaller, DailyHunt, and Melorra, and had served as the product and tech head for ads at Truecaller. Ketan gained extensive experience across data engineering during his stint at Truecaller, in addition to software and ML experience at Twitter in the Search and Home Timeline engineering teams.

We dive deep into Rajiv's journey that led him to meet his co-founders Ketan, Girish and Ranga, his learnings from Vizury, the work that he and Ketan did at Truecaller, Ketan's days at Twitter, the problem statement of Adster, and their grand plans for 2024.

Key moments in this episode:

(2:05): Childhood days and inspirations of Rajiv and Ketan
(5:21): Pioneering the practice of re-targeting ads, at Vizury
(7:11): Ketan’s learnings about scalable, productised Ads business at Truecaller
(9:17): How Rajiv pulled together the founding team of Adster
(11:04): Adster in a tweet
(16:10): Adster building solutions for programmatic as well as direct ads
(19:40): Top problem statements faced by publishers today
(23:02): What would publishers need today to set up a direct ads business
(25:52): Typical revenue split between programmatic and direct ads
(28:49): Adster products that are helping publishers and advertisers
(31:36): How Adster turbocharges revenue for advertisers and publishers
(35:50): Adster ICP
(41:33): Sneak peek into the Adster product pipeline
(43:16): Building the Adster org culture
(46:12): Goals for 2024

Disclaimer: The information in this podcast (“Content”) is solely for educational and information purposes. The content does not reflect the views or opinions of WaterBridge Ventures and/or any of its members. The content is not intended to be legal or other expert advice or services and should not be used in place of consultation with appropriate professionals. The content shall not be reproduced, distributed, shared, or relied upon in any manner whatsoever, in whole or part, without prior written permission of WaterBridge Ventures. In no event shall WaterBridge Ventures and/or any of its members be liable for any liability, loss, injury or risk which is incurred or suffered as a direct or indirect result of the use of the contents.