One of the questions I get asked a lot in my Empowerment sessions and client calls is about testing your Facebook Ads - how and when to do it and for how long?

The answer is simple. With Facebook Ads the testing never stops and that’s a good thing! It keeps things interesting and means you’re always looking for little tweaks that you can make to help drive down your costs further and get more bang for your buck.

In this bitesized episode I'm sharing my simple strategy for testing during your campaign cycle and talk a little about the funnel process too - hint, it's a bit like going on a date!

Did you know I have a Newsletter? Sent out every other Friday it's chocca full of really useful stuff to do with Facebook Ads, there might even be some pod and telly recommendations too.

You can sign up here

Did you also know you can now buy me a coffee? As That One Thing is a true passion project these donations will really help to get my show made, thank you from the bottom of my heart! 💓

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