Hosts Jeremy Baka and Marc Levy continue part two of their interview with David Gluckman, a forty-year drinks industry veteran who created memorable brands like Bailey's, Sheridan's, The Singleton, and Smirnoff Black.

David shares behind-the-scenes stories about product development, marketing missteps, the value of ownership, how committees can strangle ideas, and practical takes on AI and design tools. He emphasizes the single-minded creative approach—"go for one answer"—and warns against failing expensively.