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#36. [Thanks to Zanna Benson for this episode's intro]. Sarah Penn and Neil Benson tackle the recurring friction between government ambitions for superannuation and the industry's core purpose—debating whether politicians should steer fund investments into national priorities like foreign meat processing, or stick to protecting member interests and retirement security.
Through the lens of recent headlines—including the ACCC’s pointed approval of Grow’s acquisition by MUFG—the episode argues that systemic caution and skepticism toward government direction is warranted, especially as regulatory scrutiny around innovation, trustee limits, and advice fee structures intensifies.
The discussion exposes the uncomfortable gap between what policymakers want from the super industry and what funds can or should deliver, especially as international models creep in. The hosts call out the risks of layering conflicting objectives onto super and warn that regulatory and capital barriers could freeze out local innovation. They also shine a light on the patchwork nature of trustee limits and advice fee oversight, suggesting that an overly complex or interventionist approach helps no one—least of all members. If you’re navigating the fine line between members’ best interests and stakeholder expectations, or wrestling with regulatory drift and operational risk, this one’s for you.
Who should listen:
That Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin.
Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review.
Sarah Penn
Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.
Neil Benson
Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026.
Mentioned in this episode:
Chandler CX Digital Forms
You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry.
ChandlerCX
#35 Neil Benson and Sarah Penn break down the real impact of recent superannuation reforms, the ongoing debate over fund consolidation, and the complex trade-offs facing Australia's retirement system.
The heart of this episode is a growing tension: while Australia’s super system is lauded for low pension spending and strong retirement outcomes, it faces mounting criticism—especially from politicians—over housing affordability, administrative complexity, and perceived failures in policy. Neil Benson and Sarah Penn challenge claims that compulsory super is a “public policy failure”, pointing to Australia’s pension spend (2.3% of GDP) being dramatically lower than the OECD average (9%). But they dig into uncomfortable truths, like rising admin fees, the fallout from the Compensation Scheme of Last Resort, and unintended side effects of regulatory changes on insurance and member outcomes.
The hosts explore:
Who should listen?
Mentioned in this episode:
ChandlerCX Internactive Statements
It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements.
ChandlerCX
#34. The new era of super legislation: how much is too much—and who pays? Sarah and Neil dig into the government's proposed reforms with Financial Services Council CEO Blake Briggs, uncovering the central tension: how do you craft effective consumer protections after the First Guardian and Shield disasters, without layering on so much complexity and cost that it stifles the industry and confuses members?
The discussion pulls no punches on who shoulders the fallout from bad actors—with good advisers, super funds, and even unrelated sectors picking up the multimillion-dollar CSLR tab for a handful of failures.
Blake Briggs is blunt: unless reforms get costs down, the logic of "spreading pain" through ever-wider levies won’t last. The episode also covers why banks are being deliberately sidelined from the new advice model, the ongoing struggles to police dodgy lead generation and advertising, and the philosophical question of whether we’re training the public to expect zero risk; or shouldering the cost for market events nobody can insure away.
Who should listen:
04:01 Engaging with industry regulations
09:14 Challenges in Financial Advisory Market
12:16 New rules on financial cold calls
13:43 Legitimate competition in financial advice
19:46 Discussing market risk and consumer expectations
22:32 Superannuation due diligence improvements
25:33 Changes to CSIR compensation rules
30:02 ASIC's funds management reforms
32:11 Investment liquidity and consumer expectations
35:49 Risks of uninformed investing
41:03 Drafting and refining legislation process
44:50 Government reforms in investment industry
47:08 Upcoming industry session and gala dinner
Blake Briggs, Chief Executive, Financial Services CouncilThat Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin.
Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review.
Sarah Penn
Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.
Neil Benson
Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026.
Mentioned in this episode:
Chandler CX Digital Forms
You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry.
ChandlerCX
#33. Australian Food Super’s Dan Musson and InvestStream’s Gary Bryan join Neil and Sarah to dig into the realities - not just the AI-pilled promise - of using AI to make super advice genuinely usable for everyday Australians.
Most digital super tools feel like bland calculators or force members into a Woolworths-like DIY experience, making the complex even harder. Australian Food Super wanted not just self-service, but truly member-friendly advice, especially for a membership base often new to the Australian workforce or with limited financial and language literacy. Their answer was a new app, built with InvestStream, that uses conversational AI layered over robust, regulated mathematical models turning intimidating jargon and forms into real conversations, accessible explanations, and actionable choices.
HighlightsWho should listen:
—Dan Musson, Aus Food Super
Timeline04:07 Introducing AI at ASFA Conference
07:41 Developing Financial Modeling Processes
12:45 Discussing AI Regulation and Trust
14:20 Regulation lagging behind technology
19:20 Simplifying complex legal info
21:48 Understanding member concerns with super
24:59 Testing product ideas with feedback
29:09 Developing compliant insurance conversations
32:21 Embracing innovation and risk balance
34:39 Rethinking superannuation industry challenges
39:31 Improving member support and resources
40:34 Future plans for member-focused tools
GuestsDan Musson, chief experience officer at Australian Food Super
Gary Bryan, chief product officer at InvestStream
Mentioned in this episode:
ChandlerCX Internactive Statements
It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements.
ChandlerCX
#32. Neil Benson unpacks the growing pressure on Australian superannuation funds to clearly explain what members pay for, and whether scale, complexity, and rising costs are delivering genuine value.
Central tension: As more funds merge, raise fees, or tweak insurance, the old argument that "bigger is better" isn't enough. Members, regulators, and boards now demand concrete proof that these changes actually improve retirement outcomes, service, and member experience—especially as costs climb and the product gets more complex to explain.
* Blooper: Prime Super's 140,000 members would represent 10% of the enlarged Aware Super member base, not 1%. Neil should have stuck to his notes.
Key arguments and questions explored:
Who should listen:
That Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin.
Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review.
Sarah Penn
Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.
Neil Benson
Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026.
#31. The episode digs into why customer service in superannuation call centres is consistently failing, what that means for members at moments of real need, and whether mandatory service standards are required to fix it.
Xavier O'Halloran of Super Consumers Australia joins Neil Benson and Sarah Penn to break down the findings of a first-of-its-kind research project: not one super fund met basic customer care expectations, with average scores across the industry barely scraping 49 out of 100.
The conversation moves beyond the numbers to challenge assumptions about what good service actually looks like in super, question the incentives facing funds, and ask whether consumers can trust the market to improve on its own—or if regulation and public benchmarking are the only way forward.
There's a clear sense that too much focus on efficiency metrics, like short call durations, misses the real point: helping people, often at their most vulnerable. The hosts and guest also debate wider consumer protection gaps, from SMSFs to retirement product design, arguing that fair and accessible service must be a foundation, not an afterthought.
Who should listen"They just had to act like a human. So not very high bar, but that was the one that they scored worse on." — Xavier O'Halloran
Highlights04:40 Issues with superannuation customer service
06:45 Improving service through practical examples
10:55 Addressing vulnerable customer interactions
14:59 Research to improve fund transparency
18:54 Consumer channel preferences by age
19:32 Superannuation accessibility and diversity
24:00 Discussion on advice fee levies
27:53 Proposed reforms for SMSF trustees
30:16 Concerns about low-cost SMSFs
33:04 Understanding consumer retirement planning
37:11 Evaluating retirement investment options
42:08 Advancements in individual savings
45:53 Improving retirement service integration
49:32 Concerns about retirement planning changes
51:19 Discussing safe harbor legislation concerns
Guest: Xavier O'HalloranThat Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin.
Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review.
Sarah Penn
Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.
Neil Benson
Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026.
Mentioned in this episode:
Chandler CX Digital Forms
You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry.
ChandlerCX
#30. Cohosts Neil Benson and Sarah Penn chat with Kerry Vogel, Head of Insurance Claims, Performance and Delivery at CBUS Super.
Today's conversation focuses on how CBUS Super responded to major failings in handling death claims by moving beyond surface fixes and fundamentally redesigning the process.
The central argument: Australian super funds create unnecessary complexity and distress for grieving families by relying on outdated, paperwork-heavy systems, and CBUS has proven it’s possible (and necessary) to remove those frictions even within tight regulatory constraints.
A key theme that emerged was how stripping away non-binding and lapsing nomination options, and instead prioritizing a single, digital-first, non-lapsing binding nomination, can mean faster, simpler outcomes, anchored in clear trust deed rules and tailored to real member behaviours. The discussion explored why simply throwing more staff at claim backlogs doesn’t work and how only deep, systemic change can build genuine trust with members. Several points were raised, including the regulatory grey areas around nominations, the human cost of delays, and the need to make processes as straightforward, and as empathetic, as possible.
Who should listen
00:00 Examining superannuation challenges
04:23 Challenges in Death Claim Processing
10:56 Ensuring valid member nominations
15:01 Dealing with death claim objections
18:54 Discussing estate distribution process
21:00 Addressing nominations and trustee discretion
24:17 Ensuring policy transparency
28:26 Issues with binding nominations
31:40 Implementing a new claims process
35:52 Simplifying call center processes
38:09 Analyzing and improving death claims
40:01 Discussing problem-solving approaches
That Super ShowThat Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin.
Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review.
Sarah Penn
Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.
Neil Benson
Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026.
Mentioned in this episode:
Chandler CX Digital Forms
You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry.
ChandlerCX
#29. Guest Duncan McPherson, founder of Borromean Consulting and former Link Advice CEO, joins Sarah and Neil to dig into the evolving intersection of advice and superannuation delivery.
The discussion challenges the old idea that there’s a single operating model for advice within funds, arguing instead that the critical issue is how and where each fund draws the line between in-house and external capabilities—a threshold that's now shifting under regulatory, commercial, and technological pressures.
The conversation highlights a growing urgency for funds to modernise advice: digital advice is no longer a "bolt-on" but must be woven into the core service ecosystem. Members’ expectations are shaped by the rapid adoption of AI and digital experiences in other sectors—even as Australian consumers remain cautious and want to see human support layered into these new models. The industry’s own conservatism—with compliance teams sometimes slow to adapt after the Royal Commission—is now a real competitive risk, as members increasingly seek quick, personalised answers from tech-driven sources outside the traditional super system.
Funds also face a tough commercial reality: new member acquisition is costly and pointless if those members leave quickly. Retention hinges on a consistent, personalised member experience, and advice—particularly digital advice—plays a central role in building ongoing engagement throughout a member’s lifetime, not just at joining or retirement.
For those juggling advisor relationships, Duncan notes the tension: advisors can become a channel for assets to leave, especially if funds are seen as hard partners. Making advisor access easy and valued—through dedicated portals, integrated data, and clear strategy—is the only way for funds to remain in the game.
Chapters00:18 - Exploring Financial Guidance Options for Superannuation Funds
09:48 - The Future of Advice in Superannuation
17:56 - Consumer Trust and Digital Engagement in Finance
20:10 - The Evolution of Digital Advice in Superannuation
35:20 - Navigating Relationships Between Advisors and Super Funds
41:30 - The Future of Financial Advice
Guest: Duncan McPhersonMentioned in this episode:
Chandler CX Digital Forms
You know that eight-page PDF form that scares off half your members before they finish page two? We turn it into a smart, mobile-first digital form. Prefilled, validated in real time, signed on the spot and straight through processed into your registry.
ChandlerCX
#28. Join Sarah and Neil as they recap from day two at the Future Fund Admin 2026 forum in Sydney.
This episode argues that super funds can’t achieve real member experience improvements by relying only on surface-level changes—like updated communication—without fixing the underlying systems and rules that shape every customer interaction. Through firsthand stories and honest discussion, the hosts show why complexity and legacy processes frustrate members and staff alike, and why personalisation efforts often walk a fine line between helpful and intrusive. The episode pushes leaders to rethink what “good” looks like and to get comfortable questioning long-held ways of doing things.
Who should listen
That Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin.
Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review.
Sarah Penn
Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.
Neil Benson
Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026.
Mentioned in this episode:
ChandlerCX Internactive Statements
It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements.
ChandlerCX
ChandlerCX Internactive Statements
It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements.
ChandlerCX
#27. Join Sarah and Neil as they recap from day one at the Future Fund Admin 2026 forum in Sydney.
This episode grapples with whether Australia’s superannuation industry will really consolidate to just a handful of mega funds—and what that could mean for members, small funds, and fund administrators caught between regulatory expectations and practical realities. Sarah and Neil unpack how the growing focus on members’ real experiences is colliding with operational constraints, regulatory change, and technology.
Who should listen:
That Super Show is the most downloaded podcast for Australian superannuation professionals. Sarah and Neil cover the issues, debates and decisions shaping the industry - without the spin.
Subscribe to the show wherever you listen to podcasts and don't forget to leave us a rating and review.
Sarah Penn
Sarah Penn is the CEO and founder of Mayflower Consulting, an Australian financial services consultancy specialising in product governance, PDS management, and product operating model design. Her team works with super funds, fund managers, and investment platforms across Australia.
Neil Benson
Neil Benson is the global chief product officer at ChandlerCX, where he leads a team focused on intelligent customer messaging for regulated organisations, including superannuation funds, banks, insurers, utilities and public sector organisations. His AI startup, Novagentic, was acquired by ChandlerCX in February 2026.
Mentioned in this episode:
ChandlerCX Internactive Statements
It’s annual statement time for superannuation funds and ChandlerCX is busy developing interactive statements that are engaging personalised microsites for members. Think of it like Spotify Wrapped for superannuation. Visit https://www.chandler.com.au/add-ons/interactive-statements.
ChandlerCX
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