Dimitri Constantine is the CEO & Founder of Brandcoders, and the protagonist of today’s tale. His story brings us back a couple of years when a long-time friend brought him into a brand new project that seemed all too good to be true. And here’s our first lesson: if something seems too good to be true, it probably is.

Dimitri’s narrative walks us through the birth and development of a business that, even though it seemed brilliant and crazy easy to sell, for some reason was not able to get investors to commit. And that was just the first red flag.

An abusive culture of “slow-boiling” employees, talking trash behind other people’s backs, and firing people every three months after deciding they were the ones to blame for the lack of success is only a couple of highlights of Dimitri’s client.

To wrap up this gripping story, Dimitri leaves us with some wonderful and original lessons learned: it is not a good sign when there’s only one full-time employee in the company, you should always work with people looking to learn and progress, and that you never realize exactly where you are until you are in too deep.

Links:

Brandcoders

Morgan Friedman