That Western Life is back for Season 7.

After a few years away from the microphone, host Katie Schrock is bringing the podcast back with a renewed focus on the people, stories, and conversations shaping the modern western industry.

This season returns to the classic That Western Life format: 50% rodeo and 50% everything else that makes up the western way of life. That means agriculture, ranching, western business, fashion, policy, media, pop culture, sponsorship, careers, and the people building this industry from the inside.

In this Season 7 preview, Katie shares why the show is returning, what has changed in the western world, and what listeners can expect from upcoming conversations with rodeo voices, ag professionals, creative leaders, policy advocates, brand partners, and western industry builders.

The western industry is not just having a moment. It is entering a new era.

Welcome back to That Western Life.

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