Tells the story of the founding of Netflix, written by Marc Randolph, one of the company's co-founders. The excerpt describes the company's early days, from the moment Randolph and his colleague Reed Hastings first conceived of the idea for DVDs by mail, through their struggles to raise capital, assemble a team, build a website, secure partnerships, and ultimately launch the service. The story is a captivating and detailed account of the trials and tribulations of starting a business, and provides a glimpse into the culture and entrepreneurial spirit of Silicon Valley during the dot-com boom.