Because of the rise of AI assistants and agents in the workforce, you might be seeing a few patterns in the advertisements, blog posts, and announcements you see put out by businesses. It starts as a gut feeling, shifting into creeping suspicion, until the realization of what you're reading inevitably grabs you: that's not man, that's machine! On this episode of The Briefcase, Ric Tyler shares his observations on AI-written work in the wild.

What You'll Learn

• Current LLMs have certain "tells" that make their work easier to spot than you might think. The overuse of em-dashes and Oxford commas are just a few of many different signs you're not reading a human's writing.
• Large language models are trained off of educational material as well as casual internet traffic, so the tactics and tone that they use are full of classic rhetoric such as the rule of three, repetition, and parallel sentence structures. Your grammatical grace might not do you as well as you'd hope.
• When someone spots AI work, it calls attention away from whatever message the work was meant to deliver, and instead puts attention on the way it was written. You want to avoid this? Put some human creativity in there, instead!

Got a question for the Sutherland Weston team? Connect with us at https://sutherlandweston.com/

This episode of The Briefcase was written without AI.