It's been a crazy run of news lately, and That's So Cincinnati wanted to take a break from all that this week and have a little fun before summer winds down. 



TSC hit the road for this week's episode, recording live from Braxton Brewing in Covington. CEO Jake Rouse joined us for a conversation from the beautiful new rooftop bar.



Among the topics Rouse talked about:

Braxton being the first local brewery to go all-in on the hard seltzer craze and the challenges of launching VIVE
The difficult of naming beers
Deciding on new styles and flavors
Long-term sustainability in an over-saturated industry.





S1 Ep49: That's So Cincinnati: Live from Braxton's rooftop, CEO on why beer maker goes all-in on hard seltzer craze

This podcast is about you: The Cincinnatian. Let The Enquirer's Beryl Love and Sharon Coolidge make the complicated local issues affecting your daily life easy to understand – and have some fun in the process. Our guest list is a who's who of Greater Cincinnati, and we celebrate the quirky awesomeness that defines this place we call home. Why? Because that's SO Cincinnati.

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That's So Cincinnati

S1 Ep49: That's So Cincinnati: Live from Braxton's rooftop, CEO on why beer maker goes all-in on hard seltzer craze

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