We've all had customers who have, at some stage said "that's expensive" or "that's a lot".

Sometimes this is just a statement to see if we will react and drop the price, sometimes it's a genuine concern and valid challenge.

How we react to that statement will impact the price we charge that customer.

In this episode I give you some ways that you can respond to that statement and use some price negotiation tactics to move the conversation forward in a collaborative way.