Craft breweries like Indeed Brewing in Minneapolis have found a new revenue stream in THC-infused seltzers, which now make up nearly a quarter of their sales. However, this booming industry faces an uncertain future due to a federal ban on these impairing hemp-derived products, set to take effect in November 2026. The ban stems from a loophole in the 2018 farm bill, which legalized industrial hemp cultivation but did not define THC clearly. This has led to a proliferation of unregulated and untested hemp-derived THC products, often sold in convenience stores and accessible to minors. Now, the industry is scrambling for regulations that would improve the hemp THC market, such as age restrictions and a ban on synthetic THC, rather than an outright prohibition. A ban could jeopardize over three hundred thousand jobs and cost states one point five billion dollars in lost tax revenue.

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