Sign up to save your podcasts
Or
Share The 1% Agent: Master Mindset, Accountability, and Marketing with Simon Gates
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The 1% Agent: Master Mindset, Accountability, and Marketing with Simon Gates
In this "off the cuff" special of Estate Agent Showdown, Matt sits down with industry veteran Simon Gates to dissect what truly separates the top 1% of estate agents from the rest of the market. Moving beyond simple market trends, this episode dives deep into the psychology of success, the danger of "comforting lies," and why your diary is the ultimate predictor of your future earnings.
Whether you are an independent business owner or an ambitious negotiator, this conversation serves as a "reality check" on accountability, the importance of continuous learning, and how to reframe market challenges as opportunities.
Key Takeaways
The Mindset of the 1%: Success isn't about market conditions; it’s a choice. Average agents blame the economy, while exceptional agents double down on their activity and mindset.
The Power of the Diary: Your success leaves clues in your schedule. If you show a top-tier mentor your last seven days of activity, they can accurately predict your next 12 months of earnings.
Kindness vs. Being "Nice": High-performing agents prioritize kindness (telling the truth to help a client move) over being nice (telling the client what they want to hear). As Simon notes, "I’d rather comfort you with a lie and hurt you with the truth" is a trap that kills listings.
Continuous Learning is Non-Negotiable: To remain relevant in 2026, you must commit to roughly 250 hours of study per year. Relying on "20 years of experience" is useless if it's really just one year of experience repeated 20 times without growth.
Practice in Private, Perform in Public: Don't use the public as your "guinea pigs" for fee negotiations or valuations. Dedicated role-play and practice on difficult conversations will directly increase your fee percentage and walk-away figures.
Leveraging Data for Authority: Agents must know more than just "the market is busy." Understanding mortgage approval trends, house price-to-earnings ratios, and local demographic shifts allows you to provide tangible ROI for your clients.
Social Links
YouTube: https://www.youtube.com/@mattgiggs
Instagram: https://www.instagram.com/giggsmatt/?hl=en
TikTok: https://www.tiktok.com/@giggsmatt
Linkedin: https://www.linkedin.com/in/mattgiggs/
Simon Gates
https://uk.linkedin.com/in/simon-gates-235a1a135
https://www.youtube.com/@openingthegatesltd
View all episodes
By Matt GiggsIn this "off the cuff" special of Estate Agent Showdown, Matt sits down with industry veteran Simon Gates to dissect what truly separates the top 1% of estate agents from the rest of the market. Moving beyond simple market trends, this episode dives deep into the psychology of success, the danger of "comforting lies," and why your diary is the ultimate predictor of your future earnings.
Whether you are an independent business owner or an ambitious negotiator, this conversation serves as a "reality check" on accountability, the importance of continuous learning, and how to reframe market challenges as opportunities.
Key Takeaways
The Mindset of the 1%: Success isn't about market conditions; it’s a choice. Average agents blame the economy, while exceptional agents double down on their activity and mindset.
The Power of the Diary: Your success leaves clues in your schedule. If you show a top-tier mentor your last seven days of activity, they can accurately predict your next 12 months of earnings.
Kindness vs. Being "Nice": High-performing agents prioritize kindness (telling the truth to help a client move) over being nice (telling the client what they want to hear). As Simon notes, "I’d rather comfort you with a lie and hurt you with the truth" is a trap that kills listings.
Continuous Learning is Non-Negotiable: To remain relevant in 2026, you must commit to roughly 250 hours of study per year. Relying on "20 years of experience" is useless if it's really just one year of experience repeated 20 times without growth.
Practice in Private, Perform in Public: Don't use the public as your "guinea pigs" for fee negotiations or valuations. Dedicated role-play and practice on difficult conversations will directly increase your fee percentage and walk-away figures.
Leveraging Data for Authority: Agents must know more than just "the market is busy." Understanding mortgage approval trends, house price-to-earnings ratios, and local demographic shifts allows you to provide tangible ROI for your clients.
Social Links
YouTube: https://www.youtube.com/@mattgiggs
Instagram: https://www.instagram.com/giggsmatt/?hl=en
TikTok: https://www.tiktok.com/@giggsmatt
Linkedin: https://www.linkedin.com/in/mattgiggs/
Simon Gates
https://uk.linkedin.com/in/simon-gates-235a1a135
https://www.youtube.com/@openingthegatesltd