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The #1 Biggest Mistake Brands Make in Fortnite (And What To Do Instead)
This week on the show, Nic Hill and Aida Andersson sit down with Matthew Zanazzo for a deep dive into the state of advertising inside Fortnite and the broader UGC gaming ecosystem.
Matthew, founder of Catalyst Studios, former Head of Fortnite at Gamefam, and host of the Creative Juice podcast has driven over 750M plays across collaborations with Epic Games, LEGO, Disney, Samsung, and more.
Matt’s core message: success in UGC gaming is about understanding the platform at a native level or you will not be successful.
In the news, Roblox Rewarded Video Ads move from awareness to conversion, Alleged $30M acquisition of Roblox game Volleyball Legends, Coca-Cola partners with 007 First Light in an immersive physical + digital activation and John Wick AAA Game officially revealed for PS5?!
And for the Real-Time Review, Nic takes us to The Clank Off, an immersive robot-fight listening party activation from Virgin Music Group for Joji’s new album in LA. We are talking remote-controlled fighting robots, live MC commentary, streaming distribution and an album rollout. Don’t miss it!
If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.
The Brands In Play Episode 54 is now live on YouTube, Spotify, Apple Podcasts and everywhere else!
Chapters:
Intro - 00:00
Announcements - 01:25
News - 03:54
The Clank Off - Joji Listening Party Virgin Music Group - 17:18
Matthew Zanazzo Interview- 25:55
HIT, MISS & BET - 51:27
Follow Matthew Zanazzo - https://www.linkedin.com/in/matthew-zanazzo-fortnite-metaverse/
Immature - https://www.youtube.com/channel/UCbdoIU2tbR8G-MGkOmmixtQ
Follow Us:
Co-Hosts:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Aida Andersson - https://www.linkedin.com/in/aida-a-807781a4/
Producer / Editor
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Creative Producer
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/
Website: https://www.brands-in-play.com/
#brandsinplay #uefn #fortnite #creativejuice
View all episodes
By Brands In PlayThis week on the show, Nic Hill and Aida Andersson sit down with Matthew Zanazzo for a deep dive into the state of advertising inside Fortnite and the broader UGC gaming ecosystem.
Matthew, founder of Catalyst Studios, former Head of Fortnite at Gamefam, and host of the Creative Juice podcast has driven over 750M plays across collaborations with Epic Games, LEGO, Disney, Samsung, and more.
Matt’s core message: success in UGC gaming is about understanding the platform at a native level or you will not be successful.
In the news, Roblox Rewarded Video Ads move from awareness to conversion, Alleged $30M acquisition of Roblox game Volleyball Legends, Coca-Cola partners with 007 First Light in an immersive physical + digital activation and John Wick AAA Game officially revealed for PS5?!
And for the Real-Time Review, Nic takes us to The Clank Off, an immersive robot-fight listening party activation from Virgin Music Group for Joji’s new album in LA. We are talking remote-controlled fighting robots, live MC commentary, streaming distribution and an album rollout. Don’t miss it!
If you are liking the show, give us a follow. We break down how brands, platforms, and creators operate inside gaming, UGC Platforms and Immersive media.
The Brands In Play Episode 54 is now live on YouTube, Spotify, Apple Podcasts and everywhere else!
Chapters:
Intro - 00:00
Announcements - 01:25
News - 03:54
The Clank Off - Joji Listening Party Virgin Music Group - 17:18
Matthew Zanazzo Interview- 25:55
HIT, MISS & BET - 51:27
Follow Matthew Zanazzo - https://www.linkedin.com/in/matthew-zanazzo-fortnite-metaverse/
Immature - https://www.youtube.com/channel/UCbdoIU2tbR8G-MGkOmmixtQ
Follow Us:
Co-Hosts:
Nic Hill - https://www.linkedin.com/in/nic-hill-6553873/
Aida Andersson - https://www.linkedin.com/in/aida-a-807781a4/
Producer / Editor
Edward Regue - https://www.linkedin.com/in/edward-regue-%C2%A9-44b0421b2/
Creative Producer
Dr. Giovanna Casimiro https://www.linkedin.com/in/ggcasimiro/
Website: https://www.brands-in-play.com/
#brandsinplay #uefn #fortnite #creativejuice