The Executive Edge

The 1% Gain – Lessons from The Alchemists Forum with Alan Branagh


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Episode 6

The Alchemists Forum is a group based in Northern Ireland run by a long-standing friend of mine, Alan Branagh.

Alan has worked in business for many years, including with Avis and other large global corporations. He now runs this group and has begun a second called Emerging Alchemists, with direct reports in min

One of the main points Alan makes in this podcast, is the fact that sports people perform only about 5 % of the time and the rest of the time they practice. Working on their style, attitude, and the psychology of what they do. Executives on the other hand, don’t do this. 

Throughout the show Alan talks about the importance of mindset and accountability.

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The Executive EdgeBy Sue Firth

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