She didn’t sell me shoes. She sold me on her service. And that’s the difference between a transaction and transformation.

On this week's episode, Brian shares an unforgettable story on how a 20-year-old shoe store clerk turned an ordinary shopping trip into a masterclass in sales and service. Let's uncover how her actions demonstrate the A.S.K. Framework, a simple yet transformative approach to selling.

These three steps aren’t just about making sales, they’re about connecting, serving, and creating genuine value.

Whether you’re an entrepreneur, coach, or corporate leader, these lessons will completely change how you approach your next client interaction.

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