The 1-Minute Introduction That Makes People Remember You ForeverHow to Craft Yours: A 15-Minute Exercise
Step 1: Start With Why (5 mins)Answer: What problem do I help solve that I deeply care about?

• What makes you frustrated about your industry?
• What change do you wish you saw more of?

Step 2: Find Your Origin Moment (5 mins)Answer: What personal moment explains how I got here?

• It could be a client you helped.
• A mistake you made and learned from.
• A shift in how you saw your work.

Step 3: Define Your Unique Edge (5 mins)Answer: What’s the real result I help people or businesses create?

• Not just tasks.
• Outcomes.
• Transformation.

Bonus Tip: Test ItOnce you’ve written your Sticky Introduction, test it:

• Can you say it in under 60 seconds?
• Does it sound human (not robotic)?
• Do people lean in or ask follow-up questions?

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