🎙️🌴 Recorded at Sport Beach during the Cannes Lions Festival

David Brickley reunites with long-time industry friend and Fresh Tape Media GM Danny Halpren for a real-time pulse check on social, agencies, platforms, and where things are headed next.

🧠 In this episode:

• Why small agencies are thriving (and what big agencies still don’t get)

• The rise—and over-saturation—of lo-fi content

• How creators are becoming distribution rocket fuel

• What metrics actually matter in 2025 (spoiler: not followers)

• A candid look at what the OGs of social are still learning

If you’ve ever had to explain to leadership why views > followers or why TikTok Shop is changing consumer behavior—this one’s for you.

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Interested in becoming a guest on the podcast? Reach out to our team at [email protected]

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STN Digital is a social-first marketing agency that specializes in launching brands and building highly engaged audiences.

          ➡Check us out: https://www.stndigital.com/

          ➡Get in touch with our team: https://www.stndigital.com/contact/

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