Ever wonder why your company keeps losing on awards even with great products!? 

Meet Susan Turkell, The Awards Guru, who says the problem isn't your product, it's your story. 

Her secret? "Story mining". She's an outside expert who finds the powerful, emotional moments your internal team is just too close to see.

In this episode, we dig into the real, raw psychology of awards. We'll cover:

• Why awards are actually a huge tool for hiring and team motivation.

• How to talk about big growth (like "doubling" revenue) without giving away your private financial numbers.

• The strategic advantage of hiring a nomination expert (she compares it to calling a plumber for a burst pipe!).

• Why rushing your entry for a deadline is the worst move.

If you're tired of seeing your nominations "tossed out" for not answering the question, this one's a must-listen! 

Time to stop filling out forms and start winning! Press play!