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In this episode of the Ed and Ken’s Minute Podcast, Ken Jordan and Ed Fordyce break down one of the most overlooked risks in real estate: recommending the wrong lender.
Many real estate agents are taught to give buyers three lenders to avoid liability. But is that actually helping the client — or hurting your business?
Ken and Ed dive into:
• Why recommending three lenders may be weak advice
• The real reason agents lose referrals after a deal closes
• Why transparency and communication from lenders matter more than rates
• The myth that agents shouldn’t recommend anyone
• Why 2026 could break many realtor–lender relationships
If you’re a real estate agent, loan officer, or investor, this conversation will change how you think about partnerships in the real estate transaction.
Because at the end of the day:
You can be the best agent in the world — but if the lender drops the ball, the client may never refer you again.
By Ken Jordan & Ed FordyceIn this episode of the Ed and Ken’s Minute Podcast, Ken Jordan and Ed Fordyce break down one of the most overlooked risks in real estate: recommending the wrong lender.
Many real estate agents are taught to give buyers three lenders to avoid liability. But is that actually helping the client — or hurting your business?
Ken and Ed dive into:
• Why recommending three lenders may be weak advice
• The real reason agents lose referrals after a deal closes
• Why transparency and communication from lenders matter more than rates
• The myth that agents shouldn’t recommend anyone
• Why 2026 could break many realtor–lender relationships
If you’re a real estate agent, loan officer, or investor, this conversation will change how you think about partnerships in the real estate transaction.
Because at the end of the day:
You can be the best agent in the world — but if the lender drops the ball, the client may never refer you again.