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Why do 90% of early startups fail to stand out? (Hint: It’s NOT what you think.)
In this debut episode of Behind the Brief, we’re sitting down with Micah McGuire — a 0-1 product marketing expert who’s helped countless startups avoid costly missteps and nail their messaging before they launch.
Whether you're building your first SaaS or refining your go-to-market, this episode is full of gold.
Why do 90% of early startups fail to stand out? (Hint: It’s NOT what you think.)
In this debut episode of Behind the Brief, we’re sitting down with Micah McGuire — a 0-1 product marketing expert who’s helped countless startups avoid costly missteps and nail their messaging before they launch.
Whether you're building your first SaaS or refining your go-to-market, this episode is full of gold.