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If there’s one thing that people get wrong in content marketing: it’s attribution.

I could even bet that there’ll be qualified digital marketers here who have never even heard of the word before.

But that’s OK, because in today’s episode, we hit you with an A-Z crash course on what you gotta know from the expert himself, Steffen Hedebrandt.

Steffen is gonna go over how attribution and data can help you, how it impacts the customer journey and some surprising truths about the methods of doing it nowadays…

Make sure to check it out!

Key Takeaways:

• Intro (00:00)
• How data can impact the customer journey (00:36)
• The truth about analytical tech nowadays (04:13)
• What kind of content develops the most trust (07:48)
• Hear more from Steffen (11:44)

Additional Resources:

✅ Learn more about B2B attribution at: https://dreamdata.io/b2b-attribution

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🦸‍♂️ Join the Podcast Rocket community: https://bit.ly/podcast-community ⁣ 

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