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The #1 Most Important Thing In Any Business You Should Know
Do you know why so many businesses struggle to get new customers? It’s because they have no clue who they’re talking to!
When selling a product or a service, the first step should always be the same - create an ideal customer profile. Even today, I’m still baffled by the fact that so many people think they can grow their business without it.
You can’t - it’s not up for debate!
Creating a customer avatar is essential because it’s fundamental to your marketing strategy. Learning about your audience’s characteristics allows you to connect with them.
Their desires, challenges, interests, objections, behavior… All of this will enable you to improve your message, write better ad copy, and create content they’re ACTUALLY interested in.
And here’s something people often overlook. You can ALWAYS go back to your ideal customer profile and develop it further.
For this week’s episode, I’ll show you how I create and optimize my customer avatars.
It’s helped me optimize my sales every single time, and I’m 100% sure it will help you do the same.
Are you ready? Let’s get to work!
Key Takeaways:
- One of the biggest mistakes most businesses make (1:07)
- How does an ideal customer profile help you grow your business? (3:40)
- My method for creating and improving customer avatars (7:38)
- How to make an engaging elevator pitch (12:16)
- Why is belief so important for marketing? (15:46)
- How to remove people’s objections about your offer (+ Examples) (17:22)
- The benefits of knowing HOW your audience consumes content (21:53)
- How does learning about your audience’s interests help you craft your offer? (23:11)
- ALWAYS be updating your ideal customer profile (25:12)
Additional Resources:
- Eric Beer's One Affiliate Offer Challenge: View Now
- Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here
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Connect with Eric!
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram: http://bit.ly/ericbeerinsta
- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
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Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!
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By Eric Beer
5
9898 ratings
Do you know why so many businesses struggle to get new customers? It’s because they have no clue who they’re talking to!
When selling a product or a service, the first step should always be the same - create an ideal customer profile. Even today, I’m still baffled by the fact that so many people think they can grow their business without it.
You can’t - it’s not up for debate!
Creating a customer avatar is essential because it’s fundamental to your marketing strategy. Learning about your audience’s characteristics allows you to connect with them.
Their desires, challenges, interests, objections, behavior… All of this will enable you to improve your message, write better ad copy, and create content they’re ACTUALLY interested in.
And here’s something people often overlook. You can ALWAYS go back to your ideal customer profile and develop it further.
For this week’s episode, I’ll show you how I create and optimize my customer avatars.
It’s helped me optimize my sales every single time, and I’m 100% sure it will help you do the same.
Are you ready? Let’s get to work!
Key Takeaways:
- One of the biggest mistakes most businesses make (1:07)
- How does an ideal customer profile help you grow your business? (3:40)
- My method for creating and improving customer avatars (7:38)
- How to make an engaging elevator pitch (12:16)
- Why is belief so important for marketing? (15:46)
- How to remove people’s objections about your offer (+ Examples) (17:22)
- The benefits of knowing HOW your audience consumes content (21:53)
- How does learning about your audience’s interests help you craft your offer? (23:11)
- ALWAYS be updating your ideal customer profile (25:12)
Additional Resources:
- Eric Beer's One Affiliate Offer Challenge: View Now
- Sign up for the SurveyDetective VIP Waitlist (Coming 2020): Join Here
---
Connect with Eric!
- Eric’s website: https://ericbeer.com
- Follow Eric on Instagram: http://bit.ly/ericbeerinsta
- Subscribe to Eric’s YouTube Channel: https://bit.ly/2Uv1e8M
---
Subscribe to the podcast on Apple, Spotify, Google, Stitcher, TuneIn, or anywhere else you listen to your podcasts.
If you haven't already, please rate and review the podcast on Apple Podcasts!