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Tech executives are brilliant at building products — but most are invisible outside the office, and it's costing them funding, talent, and market share. In this episode, I sit down with Shayna Davis, founder of the Executive Signals Group and a 21-year veteran in executive communication, to break down why executive presence isn't just a soft skill — it's a business growth strategy.
💡 What you'll learn:
- Why tech leaders have a communication competency gap that kills deals
- The difference between executive presence and executive influence (and why it matters for your career)
- Shayna's 3-part framework: Leadership Identity → Leadership Branding → Leadership Messaging
- The one LinkedIn section you're completely wasting right now
- Why investors say: "I'm betting on the person, not the product"
- The Mike Tyson communication trap — and why most tech leaders fall right into it
🚨 Shayna's most important lesson: "Visibility without credibility is expensive."
Whether you're a CTO, VP of Engineering, or a founder preparing to raise your next round — this episode is your playbook for building trust before you need it.
🔔 Subscribe for weekly tech career strategy:[📷/@techjobberpod]
📲 Connect with Shayna Davis: [📷/shaynarattler]
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Chris SchwenkTech executives are brilliant at building products — but most are invisible outside the office, and it's costing them funding, talent, and market share. In this episode, I sit down with Shayna Davis, founder of the Executive Signals Group and a 21-year veteran in executive communication, to break down why executive presence isn't just a soft skill — it's a business growth strategy.
💡 What you'll learn:
- Why tech leaders have a communication competency gap that kills deals
- The difference between executive presence and executive influence (and why it matters for your career)
- Shayna's 3-part framework: Leadership Identity → Leadership Branding → Leadership Messaging
- The one LinkedIn section you're completely wasting right now
- Why investors say: "I'm betting on the person, not the product"
- The Mike Tyson communication trap — and why most tech leaders fall right into it
🚨 Shayna's most important lesson: "Visibility without credibility is expensive."
Whether you're a CTO, VP of Engineering, or a founder preparing to raise your next round — this episode is your playbook for building trust before you need it.
🔔 Subscribe for weekly tech career strategy:[📷/@techjobberpod]
📲 Connect with Shayna Davis: [📷/shaynarattler]
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.