The 1% Shift with Niyi

What’s the point of being visible online if it isn’t bringing the right customers to your business?

In this episode of The 1% Shift with Niyi, I’m joined by Brandon Leibowitz, founder of SEO Optimizers and a digital marketing expert who has helped businesses improve their online visibility, attract qualified leads, and grow through SEO and digital marketing.

We’ll talk about what businesses often get wrong about SEO, how to turn online visibility into real revenue, and how entrepreneurs can build authority and grow their businesses without simply chasing every new marketing trend.

Brandon also shares lessons from building his agency since 2007 and appearing on more than 300 podcasts.

In this episode of The 1% Shift with Niyi, I’m joined by Troy Haslinger, TEDx speaker, medical sales professional, ultra-marathon runner, charity founder, and author of Beautifully Dysfunctional.

Troy’s story begins on a cold April day in 2011, when he learned that his dream job was slipping away while also discovering that his sister had been diagnosed with metastatic colon cancer. What followed was a difficult journey through addiction, near-death experiences, failures, mental health struggles, relationships, success, and ultimately rebuilding his life.

Through his raw and unfiltered story, Troy shares what he learned from the moments when life seemed to fall apart—and why none of us are truly alone in our struggles.

Guest Website: https://authortroyhaslinger.com

What happens when the life you thought you were building suddenly changes—and you have to rebuild not only physically, but mentally and emotionally?

In this episode of The 1% Shift with Niyi, I’m joined by Bridger Frederick, whose journey through spinal cord injury, addiction, identity, and deep personal transformation has completely changed the way he sees life.

We’ll talk about resilience, limiting beliefs, identity, purpose, taking responsibility for your past, and learning to create a meaningful life after circumstances change everything.

Bridger also shares how his experiences eventually led him to confront beliefs he had carried for much of his life and begin building a different future.

In this episode of The 1% Shift with Niyi, I sit down with Garth Haslem, creator of Power Over Force and author of the book by the same name. After decades as a structural engineer, husband, father, business owner, and men's group leader, Garth helps men understand the difference between true power and its counterfeit: force. He's the founder of Manalizing, a podcast and men's group, and owner of Stone and Pine, a men's retreat property built around courage, brotherhood, skill, service, and purpose.

We talk about calm authority, emotional discipline, marriage, fatherhood, and why the strongest man in the room isn't the one who controls others, but the one who has learned to govern himself.

Connect with Garth: poweroverforce.com

What if Jesus was never a carpenter — and the meaning of that one word changes how an entire parable should be read?

In this episode of The 1% Shift with Niyi, I sit down with Dror Ben Ami, author of two recently released books on metaphors in the Bible: The Vineyard and The Final Jubilee. Dror studied Comparative Literature in both the USA and Israel and was greatly influenced by the scholar and mystic Maurice Nicoll. He brings an entirely new perspective to Biblical analysis, challenging interpretations held for centuries in both Christian and Jewish communities.

We talk about why understanding Hebrew is essential to reading both the Old and New Testaments correctly, how metaphors like "carpenter" and "plowman" have been misread for generations, and why seeing Scripture through new metaphors can completely change its meaning.

Connect with Dror: Facebook

What happens when the job that gave you your whole identity disappears overnight?

In this episode of The 1% Shift with Niyi, I sit down with Leo Dulay, a transformational coach, hypnotherapist, NLP practitioner, and author of You Are Not Your Past. After 22 years at AT&T, Leo was laid off right before the world shut down in 2020, and the identity he'd worn for two decades disappeared with it. That experience led him to work directly with the subconscious mind, helping people release the emotional patterns, like anxiety, anger, and procrastination, that keep them feeling stuck.

We talk about what really keeps people emotionally blocked, how subconscious healing actually works, and what it takes to change your life from the inside out.

Connect with Leo: leodulaycoaching.com

What if the reason your body won't heal, or won't let you feel close to someone again, has almost nothing to do with muscles, and everything to do with a signal your nervous system never got?

In this episode of The 1% Shift with Niyi, I sit down with Dr. Steve McGough, cofounder of Women and Couples Wellness, inventor of the hi® massage system, and holder of six US and international patents. For over sixteen years, Steve has worked with thousands of women and couples on nervous system regulation, pelvic floor health, intimacy, and fertility, blending a background in neuroscience research and a doctorate in sexology. Lifespanning named him a Global Top 50 Innovator in 2026.

We talk about why the body needs a clear signal to stand down before real healing or connection can happen, and how Steve and his wife Wendy have applied that same principle in their own 25-plus year marriage while running three startup companies together.

Connect with Steve: himassager.com

Most people find out about a food recall from a headline they scroll past three days too late — after they've already fed it to their kids.

In this episode of The 1% Shift with Niyi, I sit down with Jordan Robinson, founder of Anxin, the platform that scans your grocery receipts, tracks your fridge, and alerts you the moment something you've already bought gets recalled by the FDA. Anxin also pulls real-time restaurant health inspection scores, checks ingredient safety, monitors medication interactions, and builds a household risk profile for the whole family.

We talk about the broken system behind how food safety information reaches consumers, the mindset behind building proactive technology instead of reactive headlines, and how misinformation, like old recalls going viral as new, creates more panic than protection.

Connect with Jordan: pieceofmind.fyi

What if collapse isn't the end of the story, but the beginning of a creative assignment you never saw coming?

In this episode of The 1% Shift with Niyi, I sit down with Xenia Ioannidis, a Greek-American author, energy healer, and creative director whose journey took her from homelessness in Miami to founding HyperTherapy® Center, Real Change Academy®, and creating Crowned in Faith — a 12-book, 12-coloring-questbook, and 12-song children's faith series. She's also spent 26-plus years as Creative Director of XenWorks Studio and has run for both the Greek and European Parliaments.

We talk about what carried her through reinvention, how ancient Greek wisdom and energy healing shape her coaching work today, and the story behind bringing Crowned in Faith to life for children.

What if collapse isn't the end of the story, but the beginning of a creative assignment you never saw coming?

In this episode of The 1% Shift with Niyi, I sit down with Xenia Ioannidis, a Greek-American author, energy healer, and creative director whose journey took her from homelessness in Miami to founding HyperTherapy® Center, Real Change Academy®, and creating Crowned in Faith — a 12-book, 12-coloring-questbook, and 12-song children's faith series. She's also spent 26-plus years as Creative Director of XenWorks Studio and has run for both the Greek and European Parliaments.

We talk about what carried her through reinvention, how ancient Greek wisdom and energy healing shape her coaching work today, and the story behind bringing Crowned in Faith to life for children.

What does real strength look like when you’re a husband, father, leader, and man trying to handle life well?

In this episode of The 1% Shift with Niyi, I’m joined by Garth Haslem, creator of Power Over Force, who helps men understand the difference between true strength and the need to control others.

We’ll talk about emotional discipline, marriage, fatherhood, responsibility, conflict, and how men can develop calm authority without becoming harder, louder, or controlling.

🌐 Learn more about Garth and Power Over Force: https://www.poweroverforce.com