Let's dive into the strategies and methods used in the dazzlingly simple email Jo wrote for a pricey EdTech brand we featured in Episode 1. Plus, don't miss the surprise sequel to this email story! 

Takeaways

(1:35) Takeaway #1: Email isn’t dead, but it is getting stale. Instead of chasing new, shiny platforms, how can you do email “fresh”? 

(3:08) Takeaway #2: Don’t scoff – save! Use “bad” emails to inspire good ones. 

(3:48) Takeaway #3: Just do behavioral emails. The work is worth it. 

(4:22) Tip: Gmail will thread – and bump up – a second email that has the same subject line as the previous email. 

(6:02) Takeaway #4: Evaluate your strategy against the big picture. Make sure any cleverness/fun/creativity isn’t getting in the way. 

(7:11) Takeaway #5: Don’t forget the Rule of One. Write to one person. Picture that one persona, and write to them. 

(8:10) Takeaway #6: Don’t underestimate intangible urgency. Structure drivers and motivators as urgency plays. Plus: Know Thy Customer 

(9:32) Takeaway #7: Tease cautiously. Use them for exciting launches or drops, use them if you’re a cult brand, and make sure you include a CTA. 

(10:49) Bonus: 1:1 abandoned cart emails work really well for pricier products 

Links from this episode:

Take another look at the email we featured in Episode 1

Take a look at the surprise sequel abandoned cart email

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