In my 20 years experience helping leaders and executives transform their organisations, I’ve seen so many reform programs suffer because they were missing a critical element from the outset. If you want your launch to be successful, gain momentum and real engagement within your organisation, this podcast is for you.

In this episode, I talk about creating a clear, compelling, strategic narrative and how it’s the number one thing you need before you launch your change initiative. I discuss how creating this narrative will explain the context for change in a way that your employees can relate to, enabling them to take ownership and unleash their discretionary energy.

I discuss the importance of knowing and communicating your why, how to embed the strategic narrative into your organisation and how change is always about individuals choosing to change. I talk about the reticular activating system (RAS) which explains why humans pay attention to stories and share 4 practical tips to help you get started creating your clear, compelling, strategic narrative.

No matter where you’re at in your change journey, it’s never too late to create a strategic narrative that will invoke the long-lasting reform you desire in your organisation. Change is always about people choosing to change so by crafting a story that individuals can relate to, you’re making the journey more understandable, more streamlined and more successful.

RESOURCES MENTIONED:

Download the FREE “Strategic Narrative Cheat Sheet” here 

LINKS:

Website: https://www.everchange.com.au/

LinkedIn: https://www.linkedin.com/in/drkatebyrne/