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The 10% Bet That Built a $12B Company | Howie Liu (Airtable)


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Howie Liu built Airtable into one of the most powerful no-code platforms in the world—used by over 450,000 companies and backed by everyone from Benchmark to Thrive to YC.


In this episode of HD in HD, I was joined by the founder and CEO of Airtable as he reelected on the unexpected turns that shaped his entrepreneurial path—from cold-pitching algo trading models at a college career fair, to building software that powers teams at scale.


In our conversation, we get into:

  • why Airtable took 2.5 years to launch—and why it was worth it
  • how a CRM for his personal contacts became his first YC-backed startup
  • what Salesforce taught him about B2B scale (and what it didn’t)
  • how he talked his way into a quant internship that disappeared overnight
  • the $0-to-financial freedom moment that let him finally think big

  • We only scratched the surface on the Airtable chapter, so don’t be surprised if there’s a part two.


    ABOUT US:

    We’re proudly sponsored by Brex —a brand I co-founded, now supporting over 30,000 businesses like Anthropic, DoorDash, and Scale AI, helping them make every dollar count.


    Connect with us:

    1. Howie Liu– https://x.com/howietl

    2. Henrique Dubugras– https://x.com/hdubugras


    This episode was produced and distributed by our friends at Atomik Growth: https://atomikgrowth.com


    00:00 Intro

    01:20 Introducing Howie and Airtable

    02:10 Early life and family

    07:33 Early tech

    14:13 Building Websites

    32:18 Dreaming big

    34:07 Middle-Class Entrepreneur Theory

    35:55 High school

    44:57 College applications

    56:40 Duke University

    1:05:10 High-paying jobs

    1:07:10 Internships and early career

    1:09:23 Neural networks and quant trading

    1:16:10 New internship

    1:22:02 First startup and lessons learned

    1:34:22 The birth of Airtable

    1:38:27 Outro

    ...more
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    HD in HDBy Henrique Dubugras