Contagious recently surveyed 100 advertising executives about the media channels with the most creative potential, and TikTok got the highest combined score in terms of potential and prioritisation, with 40.4% of respondents voting it the platform with the most creative potential, and 50.5% voting it as the one to focus on in 2023.

Today's guest is Sam Gillies, the Chief Content Officer at Nonsensical, an agency dedicated to growing brands on TikTok. To date, they've helped their clients reach over 600m organic views on the app.

Sam walked me through what he calls the 10 Commandant's of TikTok for Brands—the 10 Do's and the 10 Don'ts for brands wanting to go viral.

Sam walked me through how the platforms most successful brands like Ryanair, Gymshark and Duolingo, use the platform to consistently win attention and cut through, and why so many brands fail to hit the mark.

This is a one hour deep dive into branded TikTok, so if you're in marketing, social media or advertising—this episode is a must listen.

Enjoy the show!

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